Boomerang: the next step in the growing world of visual communication

Boomerang: the next step in the growing world of visual communication

12 abril 2016
Social Media

Boomerang: the next step in the growing world of visual communication

The inventors of this amusing application says that "It’s not a photo. It’s not a gif. It’s a Boomerang." One is sure, this is a fun video app that has captured interest in many people as well as many brands. This app lets you capture everyday moments and turn them into something fun and unexpected that repeats itself over and over again. Imagine, capturing the exact moment when your friend blows out his birthday candles, then watch them come back to life again. Basically, it is like looping a short video that in the end might just turn into something quite laughable. Talking more technically, Boomerang takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward. It is up to you if you share your Boomerang video on Instagram because the app automatically saves it to your camera roll anyways. Boomerang application was released in the end of last year and as all new trends, marketers have tried it out. As an example we could mention Coca-Cola Polska accounts and Timberland.

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But what does this app exactly mean to the marketers? First of all, we are experiencing a growing shift toward more visual forms of communication - videos, GIFs and even emoji are increasing in popularity. As Boomerang stands quite close to GIFs then this has become as one of the visual ways how to communicate with the world, including brand´s audience. Secondly, the best about this app is that it is simple to use and is very user-friendly. That is a good sign for the small and medium-sized businesses who has to deal with everything themselves. Maybe you have noticed how easy and fun this Boomerang-made-content is. That is a good way how to connect with the brand´s followers, specially because it is just so shareable! But keep in mind that marketers have to figure out how to show off their brand in an incorporated way in only one second! Let your imagination go wild and discover how to capture the best moments and how to turn them into unforgettable memories!
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